The Win–Win–Win Value Chain

The Sunthetics EaaS model is based on a circular value chain where all actors benefit from the collaboration: the customer (CHP user), the investors and Sunthetics/Maston. The three perspectives we call Win-Win-Win Value Chain, and they are summarized below. 

The customer CHP genset user

1.     No CAPEX: The customer avoids investment costs and risk. Pays only for energy produced (EaaS), always at least 25% cheaper than grid electricity. Also receives heat from the CHP system, which increases the overall benefit. Result: Direct savings, reduced risk and increased energy independence.

The investors

2.     Invests in long-term assets with a 25-year lifespan, matching solar fields and PtX systems. Receives stable cash flows from EaaS contracts. Low risk profile thanks to proven technology and predictable revenue models. Results: Secure returns and sustainable investment.

Sunthetics/Maston

3.     Builds recurring revenue streams and retains control over technology. Scales up business through system integration of CHP, solar fields and fuel production. Differentiates itself through a complete offering (technology + fuel + service). Result: Growing company with a strong market position.

Examples and comparison with other successful businesses 

Jeff Bezos built the world's most successful business by transforming retail with the Amazon corporation that was founded on July 5, 1994 that was an online marketplace for books in the early years and later expanded into a wide range of different products, a strategy that became the "the everything store". Amazon have reported total investments in its infrastructure of ~$470 billion since AWS started in 2006, and initiated additional investments in 2025, meaning that the grand total since 1994 may be up to around ~$800 billion. Amazon had revenue of about $638 billion in fiscal 2024, and this illustrates the high investment return created on the infrastructure investment. 

Sunthetics is doing the same with energy – an even larger and more stable market. With our Win-Win-Win Value Chain, customers get cheaper energy without CAPEX, investors get 25 years of stable cash flows, and we get scalable revenues as we expand. Energy is bigger than retail, and our model is at least as disruptive as Amazon's – but in an area that everyone has to use every day, everywhere. 

If Sunthetics would invest ~€800 billion in the CHP2X+CHP infrastructure, the revenue numbers may be more impressive at up to €800 billion annually (that would be shared in a mutually beneficial structure with customers and investors). And it could potentially be expanded up to replace the full 100% of all fossil energy with the built in seasonal energy storage capacity (at a total estimated value of ~$15 trillion annual revenue in 2025 that may expand up to ~$35 trillion in 2050). 

It is very informative to study the actual scale of the world economy, and the graph below only considers a small share of the total economic system, not including construction of industrial structures, construction of buildings and roads etc, trading of non-real assets in stock exchanges, bonds, eft’s, currency trading, bitcoin trading and so on. 

 

Maybe we have trading of non-real “fuzzy” assets that is 10 times larger than the real-world assets in circulation, and this is always showing up when the markets drop every cycle when assets are falling, banks are going default, and the general economy fails. 

 

But what is “real economy” in the world we live in? 

 

We produce commodities, grow food, build houses, generate energy for heating, cooling power to lighting, we make and use of vehicles for transports and so on. 

 

But of all financial instruments that are traded today are not real assets and often only numbers on “papers”, or trading of secondary “possible” values, not strictly guaranteed rights, and these are representing approximately 88% of the whole world economy (it’s actually mind-boggling to think about this).

 

So what we can do is to try to create a new energy system that becomes an open source investment/return opportunity for the world that is based on true real-world assets (RWA’s) that creates the opposite situation compared to today’s economy , where “fuzzy” investments is transformed into real assets, and currencies are transformed into RWA based true values, as we did with the SUN token that is hedged to real currencies and real assets in infrastructure combined. 

 

This version of real asset values may change the way we think about the very foundation of economics, and we do see this transition in many aeras where states are changing their currency base, or are working to reduce trade deficit, or the national debt reduction etc. 

 

 

 

It is worth noting that the retail market can only grow if people’s net income is higher allowing more purchase of goods and products provided by industry, and if employment rates are higher, and credit costs low etc. 

Sunthetics and the global economy

As energy is the “engine” of the global economy, the economic system must have more energy so industries can manufacture more materials and products (or to be able to use and run software development in computers) etc, to be able to grow any larger. 

The global economy doesn’t work in majority of fossil energy anymore, nuclear energy is a small share of all energy and limited in its fuel processing capacity (and safety issues etc) thereby not feasible at a global scale, and renewables are growing at higher rates than all other energy (solar and wind is the largest annual contributions in energy now) but must utilize seasonal energy storage at low cost to be expanded further and replace the majority of fossil energy. 

The Sunthetics Open Source Energy structure with the Win-Win-Win Value Chain can enable such a transition from fossil to renewable energy at low cost with very beneficial return on investment for all parties utilizing the Sunthetics infrastructure. We have designed a new energy system solution and analyzed the scalability of the solution during the latest 15 years, making a huge number of technical and economical optimizations, and realized a potential to both replace all fossil energy and to enable high stability improvement in the global economy in short lead time. 

And the work within the Open Source Energy foundation combined with the SUN token investment opportunity, we have developed a new novel pathway to revitalize the real economy with a real value asset-based structure. This solution that may be scaled up to replace fossil energy (when it’s needed to replace old dirty energy) will enable a sustained growth in energy economy, in retail and all other business activities globally (the general economy of the world). 

 

Dimension	Amazon (Retail + AWS)	Sunthetics (Win–Win–Win Value Chain)
Market	Global retail ~30 Billion €/year	Global energy >20-50 billion €/year*
Customer value	Convenience, lower prices, home delivery	0 CAPEX, always ≥25% cheaper electricity, free/incl. heating
Investor value	High growth figures but volatile retail market	25-year stable cash flows, infrastructure access
Business	Commission/margin on goods + cloud services	Margin on each kWh, long-term contracts (EaaS)
Scalability	Logistics + digital platform	Production, service, fuel, digital energy platform
Network effect	More merchants/customers → more data, better service	More CHP+ solar fields → lower LCOE, better price → faster adoption
Disruptive effect	Changed the structure of the retail industry globally	Potentially even bigger: changing the entire energy market

*Global energy use may be at €50 Billion annually in year 2050 according to IEA and other sources. 

Conclusion

The model creates a win-win-win situation where the customer saves money and reduces risk, the investor gets a long-term return and Sunthetics/Maston builds a profitable and scalable energy system. This provides a robust foundation for rapid market adoption in the EU and globally. 

All large scale infrastructure companies have invested billions of dollars in both hardware infrastructure and software “cloud” systems, and this is similar to the energy sector where investments are being made in erecting power plant structures to enable additional revenue streams. 

The Sunthetics model is equally beneficial in comparison with some of the largest corporations as well. 

The ones that own the energy infrastructures are usually the public corporations with their shares sold to investors on noted exchanges as Nasdaq and similar. 

The equivalent in the Sunthetics infrastructure is the SUN token owners that invest in revenue sharing via smart contracts that enables high stability return each year. 

(*Note: This is an opinion and description of work conducted and not intended to be investment advice. Many of the numbers and facts are estimations of what may be possible to achieve, and not a description of future events or results etc. Its purpose is to educate about the world of tokenized real world assets, that are emerging side by side with other blockchain based currencies and “coins” that may not be in any way related to industrial production facilities and energy producing power plants etc.)